Rising to new Challenges

In an unexpected plot twist, this former baker and business owner now kneads words instead of dough.

I was sitting in a writer’s workshop the first time I heard the term “massage the language.” Writing, it turns out, is not dissimilar to baking bread. If you don’t knead the dough enough, it won’t be strong enough to support the structure of the bread, but overwork it, and the whole thing falls apart. The same can be said of great writing. The trick is in refining your instincts to know when you’re about to cross that line. Precision, timing, knowing your audience, and being adaptable are all strategies that have served me well in both industries.

Today, I’m sharing how my background in baking and business ownership has unexpectedly prepared me for a career in writing— and why it matters for your business.